Beauty / Personal Brand
Re-Branding, Print, Point of Sale, Digital, Content Creation, Exhibition Design, Photography
As an established makeup artist ready to evolve, Shaaista approached the project for a full brand refresh, something modern, minimal and refined. The aim was to move away from the overly scripted and towards something timeless.
The process began with a discovery session to understand her vision, audience and competitive edge. A sleek, typographic logo and identity system were developed to reflect her confidence and high-end artistry, without falling into cliché.
The new direction was rolled out across social content, point-of-sale, photography styling and exhibition visuals, giving Shaaista a bold, professional presence wherever her brand shows up.
